About Us

To encourage young people and community members in Kansas City and across the globe to find a hobby, passion, or venture and take it all the way. When an individual, business, or college wears our brand, we hope that this is the message they are promoting.

To bring awareness to the barriers of entry people face when pursuing their passions and encourage them on their journey. That's what it means to be a connoisseur and to live the connoisseur life—to have the discipline, drive, and delusion to keep striving to be the best at what you do.

Originating in Kansas City, Missouri, the Connoisseur Life brand was created in 2007 by Billy Stafford to bring positivity to the Kansas City community. Connoisseur Life Limited or Connoisseur Life LTD is an extension of the Connoisseur Life brand offering the Original tee and new, limited collections.